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JUST LANDED

Don't miss out on our latest arrivals - get your favorites while stocks last

SHOP NEW IN

baby:new in

Kit baby out in super-soft cotton sleepsuits, shorties and more with our unique in-house prints

Shop new in

UP TO

60% off

children's & baby

Discover our gorgeous floral tops and practical printed sleepsuits

SHOP CHILDREN'S & BABY SALE

The Little White Company

Becoming a mother inspired our founder Chrissie to set up The Little White Company; a collection of quality clothes, bedding and toys for babies and children to love – all perfectly practical. We pride ourselves on attention to detail, especially our pure-cotton pajamas, nighties and robes.